

Revolutionizing In-Vehicle Commerce: Mavi.io and Starfish Join Forces to Transform Connected Car Payments
Introduction
The automotive industry is witnessing a transformative shift as vehicles evolve from mere transportation devices into sophisticated connected commerce platforms. In a groundbreaking development, Mavi.io and Starfish.team have announced a strategic partnership to revolutionize in-vehicle payment solutions, marking a significant milestone in the evolution of connected vehicle commerce.
This collaboration brings together Starfish's expertise in payment infrastructure and Mavi.io's innovative commerce platform, creating a comprehensive ecosystem that promises to reshape how consumers interact with services and make purchases from their vehicles. The partnership addresses the growing demand for seamless, secure, and intuitive in-car payment processing solutions.
Transforming the In-Vehicle Payment Landscape
Comprehensive Technology Stack
The partnership leverages Starfish's full-stack payment solution, which includes:
In-car authenticator for secure transactions
Dashboard and store integration capabilities
E-wallet solutions
Card scheme integration
Payment orchestration and coordination
Direct connections to acquirers and processors 3
Enhanced User Experience
The solution focuses on delivering a friction-less payment experience by:
Enabling native in-car payments through existing customer relationships
Providing merchants with a platform to offer digital products directly through the vehicle's head unit
Implementing seamless authentication processes that maintain security without disrupting the driving experience 7
Security and Compliance at the Core
Advanced Authentication Solutions
The partnership prioritizes security through:
Software-based authentication using FIDO CTAP standards
Native 3D-Secure implementation for consistent authentication
Delegated authentication leveraging customer data
Regulatory Compliance
The solution ensures adherence to:
PSD2 requirements
Strong Customer Authentication (SCA) standards
Global payment regulations across different markets
Future-Ready Infrastructure
Scalable Architecture
The platform offers:
Highly scalable gateway architecture
Customizable payment flows
Rule-based routing for global multi-acquiring strategies
Extensive API integration capabilities
Innovation Opportunities
The partnership enables:
Rapid deployment of new payment services
Integration with emerging connected car technologies
Support for evolving business models in the automotive sector
Conclusion
The Mavi.io and Starfish partnership represents a significant step forward in the evolution of in-vehicle commerce. By combining their expertise and technologies, they are creating a robust foundation for the future of connected car payments, enabling automotive manufacturers and service providers to deliver innovative, secure, and seamless payment experiences to their customers.
Revolutionizing In-Vehicle Commerce: Mavi.io and Starfish Join Forces to Transform Connected Car Payments
Introduction
The automotive industry is witnessing a transformative shift as vehicles evolve from mere transportation devices into sophisticated connected commerce platforms. In a groundbreaking development, Mavi.io and Starfish.team have announced a strategic partnership to revolutionize in-vehicle payment solutions, marking a significant milestone in the evolution of connected vehicle commerce.
This collaboration brings together Starfish's expertise in payment infrastructure and Mavi.io's innovative commerce platform, creating a comprehensive ecosystem that promises to reshape how consumers interact with services and make purchases from their vehicles. The partnership addresses the growing demand for seamless, secure, and intuitive in-car payment processing solutions.
Transforming the In-Vehicle Payment Landscape
Comprehensive Technology Stack
The partnership leverages Starfish's full-stack payment solution, which includes:
In-car authenticator for secure transactions
Dashboard and store integration capabilities
E-wallet solutions
Card scheme integration
Payment orchestration and coordination
Direct connections to acquirers and processors 3
Enhanced User Experience
The solution focuses on delivering a friction-less payment experience by:
Enabling native in-car payments through existing customer relationships
Providing merchants with a platform to offer digital products directly through the vehicle's head unit
Implementing seamless authentication processes that maintain security without disrupting the driving experience 7
Security and Compliance at the Core
Advanced Authentication Solutions
The partnership prioritizes security through:
Software-based authentication using FIDO CTAP standards
Native 3D-Secure implementation for consistent authentication
Delegated authentication leveraging customer data
Regulatory Compliance
The solution ensures adherence to:
PSD2 requirements
Strong Customer Authentication (SCA) standards
Global payment regulations across different markets
Future-Ready Infrastructure
Scalable Architecture
The platform offers:
Highly scalable gateway architecture
Customizable payment flows
Rule-based routing for global multi-acquiring strategies
Extensive API integration capabilities
Innovation Opportunities
The partnership enables:
Rapid deployment of new payment services
Integration with emerging connected car technologies
Support for evolving business models in the automotive sector
Conclusion
The Mavi.io and Starfish partnership represents a significant step forward in the evolution of in-vehicle commerce. By combining their expertise and technologies, they are creating a robust foundation for the future of connected car payments, enabling automotive manufacturers and service providers to deliver innovative, secure, and seamless payment experiences to their customers.

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