Starfish, the creators of Hellgate®, today announced the completion of its rebranding initiative. Going forward, the company will operate under the brand name Hellgate® in all market-facing activities. The legal entity remains unchanged under the name Starfish GmbH & Co. KG.

This strategic milestone marks the company’s transformation from a digital product studio into a fully product-centered organization, focused on reshaping the future of payments through infrastructure innovation and orchestration technology.

“With this rebranding, we are closing an important chapter and opening a new one,” said Jens Kohnen, Managing Director of Hellgate®. “Hellgate® is no longer a product we’ve built — it is the company we are. The transition underscores our commitment to being a product-first, mission-driven technology partner for enterprises that want to take control of their payment infrastructure.”

Hellgate® has grown rapidly over the past years to become a recognized provider of modular payment orchestration and infrastructure services. The platform enables enterprise customers worldwide to manage multi-provider payment stacks, tokenization, delegated authentication, and network-independent acquiring — all under a composable and compliance-first architecture.

With deployments spanning across Europe, North America, South America, Africa, and APAC, Hellgate® powers business-critical payment processes for clients in the automotive, mobility, retail, logistics, and insurance sectors.

“The decision to lead with the Hellgate® brand reflects who we are today — a focused, product-led company that helps our partners unlock flexibility, efficiency, and strategic advantage in payments,” Kohnen added.

The rebranding includes a consolidated web presence under www.hellgate.io, an updated visual identity, and unified communication across channels. All contracts and legal agreements continue to be held by Starfish GmbH & Co. KG and remain unaffected.

About Hellgate®

Hellgate® is a product brand of Starfish GmbH & Co. KG. Built on a foundation of real-world enterprise experience, Hellgate® provides composable payment infrastructure for businesses operating in complex and regulated environments. The platform supports tokenization, smart routing, delegated authentication, and modular payment orchestration — deployed on infrastructure of the customer’s choice, operated with full control and transparency.

For more information, visit www.hellgate.io or contact contact@hellgate.io