Ulm, 2 Feb 2026 – Following the recent strategic renaming from Starfish to Hellgate®, the company today unveils its comprehensive new visual identity. More than a cosmetic update, the new design system introduces the "Hellgate® Pulse" a visual representation of the company’s commitment to the health, vitality, and diversity of the software ecosystems it unfolds.

The Pulse of a Healthy System At the heart of the new identity is the concept of the "Healthspan Pulse." Just as a heart monitor tracks biological vitality, the new Hellgate® iconography represents the continuous, active monitoring of customer operations. The logo is not a static stamp; it is designed to feel alive.

"We wanted a visual identity that reflects what our software actually does," said Markus Kuhnt, Co-Founder and Managing Director at Hellgate®. "We don't just gate payment transactions and information; we ensure the longevity and health of the systems behind the gate. Our new circular 'Pulse' icon embodies this active, pulsating state of being."

Celebrating Diversity through Color Departing from the monochrome austerity often found in infrastructure software, the new identity embraces the full RGB spectrum found in the new asset library . This vibrant use of color is a deliberate nod to Vielfalt (diversity).

• Diverse Capabilities: The color spectrum signifies the multifaceted nature of the Hellgate platform—adaptable to various environments and complex workflows.

• Diverse Team: It honors the diversity of thought, background, and expertise within the Hellgate team that powers the product.

A System Without Hierarchy Reflecting the adaptability of the software itself, the new wordmark abandons the traditional "Master Logo" hierarchy. Instead, the visual system is modular and context-dependent:

• "Leftist" Alignment: Designed for structured, linear integration .

• "Centered" Alignment: Used for bold, central declarations .

• "Finelines" & "Compact": From the elegance of the "Finelines" wordmark to the density of the "Compact" variation, the logo adapts to the space available, never forcing a rigid structure on the user .

"Hellgate® is about flexibility," the company stated. "Our visual identity mirrors our code: it fits where you need it, how you need it, without compromising on power."

About Hellgate® 

Hellgate® is a product brand of Starfish GmbH & Co. KG. Built on a foundation of real-world enterprise experience, Hellgate® provides composable payment infrastructure for businesses operating in complex and regulated environments. The platform supports tokenization, smart routing, delegated authentication, and modular payment orchestration - deployed on infrastructure of the customer’s choice, operated with full control and transparency.

For more information, visit www.hellgate.io or contact contact@hellgate.io